Besides easier and more effective, video has the stats to prove its value in your communication efforts
- Online video is powerful. Targetable, measurable, real time
- Videos capture full attention, appealing to more senses with sight and sound.
- Videos don't just lie there – they can be interesting, funny, dramatic, or however you choose to connect with your target audience!
- In social media, thousands of videos are being posted and shared every second.
- 4 out of 5 internet users watch online video
- Video messaging generate 2-3x higher click-thru rates compared to static E-mails
- In a 2010 report from Cisco, 30% of Internet traffic was video. By 2013, 90% of Internet traffic will be video.
- 86% of people that browse the web prefer to watch videos over reading
- Virtually 60% of respondents said they would watch video previous to reading text on the same webpage, and 22% said they generally liked watching video more than browsing text for examining business information.
- Having a video on your website increases Google search rank by over 50 times.
- Video is much more appealing to your customers when introducing a new product. Show them how it works rather than just telling through text.
- Go viral! Video integrates well with social media, create one video and post it multiple times for great results.
- Video is an affordable option compared to other forms of advertising. Try using your own equipment!
- Keep your videos under 30 seconds—By 30 seconds into an online video up to 33% of viewers have moved on and almost 60% have abandoned your message by the 2 minute mark.